VMware Success Stories

The SpamTitan for VMware Virtual Appliance Revolutionized the Company’s Go-to-Market and Channel Strategy by Lowering Costs, Speeding Up Sales Cycles, and Facilitating Revenue Growth

“Virtual appliances let our product sell itself, at minimal cost and in a way never before possible in the physical realm. Virtual technology from VMware has helped us gain market share in geographies—such as China, Japan, and New Zealand—that we wouldn’t have even considered entering for years to come. Prior to the SpamTitan for VMware virtual appliance, 80 percent of SpamTitan’s customers were based in the UK, with the remaining 20 percent from the rest of Europe. Since launching virtual appliances, our customer base has shifted dramatically geographically, with approximately 40 percent of customers now in North America, 10 percent in the UK, and the remainder spread across the globe. We have also seen our product turnover double, with virtual appliances now accounting for 50 percent of revenues. What’s more, the rate of growth of our virtual appliance customers is twice that of our hardware appliance customers.”

 Case Study (pdf)